“The design of the spaceship is harmoniously integrated into the Star Wars film world while at the same time demonstrating clear analogies with the characteristic Porsche styling and proportions,” says Michael Mauer, Vice President Style Porsche at Porsche AG. “The basic shape of the cabin, which tapers towards the rear, and a highly distinctive topography from the cockpit flyline to the turbines establish visual parallels with the iconic design of the 911 and the Taycan. The very compact layout conveys dynamism and agility, lending emphasis to the Porsche design features mentioned.”
While legal requirements impose certain restrictions on creativity in the classic design process for a series-production vehicle, this project opens up a whole new dimension of freedom. At the same time, the Style Porsche team faced fresh challenges, since creating a purely virtual design is demanding, too. On the screen, the starship is only seen in two dimensions, while classic series-production vehicles appear physically in three dimensions. In addition, starships usually only appear dynamically in the film and are only visible for a brief moment – so the design has to create an impression and be recognisable within a matter of seconds.
“Our collaborative project with Star Wars goes perfectly with the launch of the Taycan. The design teams have brought the differing worlds of Porsche and Star Wars together to make a very special gift for the fans of the two brands,” says Kjell Gruner, Head of Marketing at Porsche. Porsche will also be showcasing the all-new Taycan at the premiere event in Los Angeles. A special behind the scenes look at how the finished starship came to be is now available online at www.TheDesignerAlliance.com which was produced in partnership with WIRED Brand Lab.